Relationships have many complexities and variables that go into making them work. Seemingly one of the biggest ones that we hear about in our most personal relationships is that of 'communication'. Well, it isn't going to be any different in the relationship between the Advertiser and the Consumer.
I find that ... Read More
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Global Social CRM Meeting
Posted On Tuesday, 20 Jul 2010 By PWSMC Admin. Under Listening Tags: cisco, communities, executives, scrm social media
I attended the Global Social CRM ( SCRM ) meetup in Santa Clara last week. The event, hosted by Cisco, was very interesting to say the least. Not to take away from the content of the meeting itself, but the Cisco Telepresence technology was really great. We had three cities ... Read More
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Asking for Directions – The Social Media Map
Posted On Monday, 12 Jul 2010 By PWSMC Admin. Under Listening Tags: assessment survey, engagement strategy, goals, Listening, planning, social media map
In order to get directions from either Google or Yahoo maps, what are the two things that you need to provide? Yes, it seems rather obvious. You need to enter your starting location and the location of where you would like to end up. Seems very logical? Then why don’t ... Read More
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The Social Media Maturity Model
Posted On Friday, 09 Jul 2010 By PWSMC Admin. Under Social Media, Social Strategy Tags: methodology, organization, people, process, social media maturity model, Tools
Many of us are probably familiar with maturity models, but I’m surprised that I have not seen more on this topic with respect to Social Media. It seems to be such a natural way to approach a technical evolution that brings along with it a significant business paradigm shift. If ... Read More
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The Holy Grail – “Who”
Posted On Thursday, 01 Jul 2010 By PWSMC Admin. Under Listening Tags: age, demographic, sex, social media focus group, survey, who
I’ve always said that Social Media is like the worlds’ largest focus group. The problem is that you can’t ask your specific question, everyone is just answering the question that they want to answer. You just have to figure out what the question is.
The other big difference between Social Media ... Read More
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