Polling vs. Social Media in the California Governor’s race
Posted On Thursday, 19 May 2011 By PWSMC Admin. Under Listening, Politics, Social Media Tags: campaigns, conversation, Listening, politics, polling, Social Media
I’ve been working on a couple a large projects over the past several months, and I have been hopeful that one of them would come to a close so that I could blog about at least one of them. Well, we finally made it to the finish line with one ... Read More
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Driving Blind? Developing a Social Media Roadmap
Posted On Wednesday, 23 Feb 2011 By JaneR. Under Listening, Social Media, Social Strategy Tags: social media maturity model, social media roadmap, social media strategies
Do you have a Roadmap for where you are going?
Once you’ve defined the goals and overall strategy for your Social Media program, confirm that both of these fit within the overall goals and strategies you have for your organization. Neither of these are stand-alone elements that take on a life ... Read More
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Social Media Analytics
Posted On Saturday, 15 Jan 2011 By JaneR. Under Listening, Social Media Tags: social media analytics
Now that you’ve captured all of the social media data that you were interested in, how are you going to analyze it? The analysis of this data should answer the questions that you’ve posed during the definition of your goals. As you start to see the results from your listening ... Read More
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Before you consider what ‘other data’ (i.e., sales, campaign, marketing, financial, regulatory data) you’d like to connect to the Social Media content you have captured for analysis, first consider how this ‘other data’ will help you achieve the business goals you have established. If you don’t have any specific business ... Read More
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Keep in mind that a Listening ‘Program’ is a multifaceted animal that needs to be thought through and must be tied to your overall marketing and corporate goals. I say this here to keep it top of mind for you, and so you know, I am going to repeat it ... Read More
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Social Media Listening and Monitoring
Posted On Monday, 04 Oct 2010 By JaneR. Under Listening Tags: Listening, Social Media Monitoring, Tools
Usually when people start talking to me about Social Media, the first few words out of their mouth have to do with Facebook, Twitter and alike. While these are important elements to an overall Social Media strategy these days, the most important element is a solid listening program. If you ... Read More
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A Starting point in Social Media
Posted On Monday, 27 Sep 2010 By PWSMC Admin. Under Listening Tags: engagement, social media listening, starting
For those organizations that have not yet started their foray into Social Media, there is one of two areas that is generally the initial starting point. These are just the tip of the iceberg, so don’t think that you are done just by getting started. This will go on for ... Read More
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Social Media for B-to-B vs. B-to-C
Posted On Tuesday, 14 Sep 2010 By PWSMC Admin. Under Listening Tags: business to business, consumer purchasing, reach, Social Media
Social Media has generally been considered the medium to reach out to general consumers who are purchasing ‘consumer goods’. While this is true enough, it does not mean that Social Media cannot be used for business-to-business outreach as well. It doesn’t make much difference whether you influence 10,000 people who ... Read More
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